Coca-Cola doubles down on AI holiday ads

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Welcome Humans🤖,

Here is what we have Today:

• 🎄 Coca-Cola doubles down on AI ads despite artist backlash.

• 💼 Goldman Sachs data challenges AI job apocalypse narrative.

• ✈️ NASA's $518M jet could halve your flight time.

• 🔥 Court docs reveal 'Brockman Memo' and Anthropic merger talks.

• 💼 New Job Opportunities

OpenAI

⚖️ OpenAI Co-founder’s Deposition Exposes Secret Memos & Merger Plans

The OpenAI saga just got deeper.
Co-founder Ilya Sutskever revealed new details in a court deposition about Sam Altman’s 2023 ousting, uncovering a 52-page memo, the “Brockman Memo,” and even talks of a merger with Anthropic.

📜 What the Deposition Revealed

• 🧠 The move to remove Altman had been considered for a year, driven by concerns over dishonesty and manipulation.

• 🧾 The 52-page document outlined patterns of internal conflict — much of it sourced from ex-CTO Mira Murati, who reportedly supplied “most” of the evidence.

• ⚔️ The memo accused Altman of pitting Murati against Daniela Amodei (sister of Anthropic’s Dario Amodei), both of whom worked at OpenAI before Anthropic’s founding.

• 🤝 During the chaos, Anthropic allegedly floated a merger proposal, with Dario Amodei suggested as the potential leader of a unified AI entity.

• ⏱️ Sutskever’s testimony lasted 10 hours, part of Elon Musk’s lawsuit over OpenAI’s restructuring and mission shift.

🔍 Why It Matters

The 2023 OpenAI shake-up wasn’t just a boardroom drama — it could have redrawn the AI landscape entirely.
A merger between OpenAI and Anthropic might have changed the direction of AGI development.
Now, with Altman, Brockman, and the Amodeis leading rival labs, the echoes of that chaotic week still ripple through the AI world.

Full Story - Ilya Sutskever just dropped bombshells about OpenAI’s 2023 drama.

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Coca-Cola

🎅 Coca-Cola Bets Big on AI Ads Again

Coca-Cola is rewriting holiday tradition — with AI on the sleigh.
Its 2025 campaign revives the classic “Holidays Are Coming” ad, but this time, the festive scenes are AI-generated — and far less uncanny than last year’s version that left creatives fuming.

🎨 Behind the Holiday AI

• 🤝 Partnered with Silverside and Secret Level to craft this year’s spots

• 🐻 Replaced last year’s strange AI humans with charming animals and cozy scenes

• ⚙️ Cut production time from 12 months → 30 days

• 👩‍💻 Just five specialists created and refined 70,000+ clips — a record leap in speed

🎥 Lessons From Last Year

• Coca-Cola faced social media backlash for its 2024 Christmas ad

• Despite that, it’s pushing ahead, embracing AI as a creative co-pilot

• The brand also tested AI-driven ads back in 2023, showing steady experimentation

💬 From the Top

🌍 Why It Matters

This could be the last Christmas where you can tell an ad was made with AI.
Coca-Cola’s persistence through backlash shows how big brands are shaping the future of AI storytelling — setting the stage for a wave of AI-first ad production across industries.

Full story — Coca-Cola’s Christmas ads just went full AI again.

Presented by Roku

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Trending Today

• OpenAI announced Agent mode enables ChatGPT to take action on your behalf within Atlas, OpenAI’s web browser. This new feature can help you research topics, shop online, book appointments, and more. Agent mode is currently in preview for Plus, Pro, and Business users.

• Goldman Sachs survey finds just 11% of companies link layoffs directly to AI, while 47% use it primarily to boost productivity and revenue. Workforce cuts are projected to reach 11% within three years, with entry-level white-collar roles under particular pressure. Startups such as Mercor are training AI to replicate tasks traditionally performed by doctors, lawyers, and analysts, highlighting the growing efficiency-driven shift.

• NASA’s ‘silent’ supersonic X-59 jet complete historic test flight, uses its unique elongated nose design to disperse shock waves, reducing the traditional sonic boom to a gentle "thump" sound. If successful, the $518M aircraft could potentially cut flight times in half by allowing supersonic speeds over populated areas without the neighborhood-rattling noise that grounded the Concorde years ago

• Apple is reportedly commissioning a custom version of Google's Gemini AI model to enhance Siri's responses and web search capabilities. The model will run on Apple's Private Cloud Compute to protect user privacy. Expected launch: March 2026.

  

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